Relating to the inflation of the word “Creativity” and the multitude of “things-a-cheetah-should-think-about-while-running” – type of advice when it comes to being creative:
“One of my favourite moments of the night was Seth explaining a Japanese concept (for which there isn’t an English equivalent) that something could be so perfect it is ‘as if made by God’. He showed us a video of a cheetah running and asked us if we thought the cheetah was worrying about what it looks like, or the way it moved when it ran? The answer was, of course, no. It runs intuitively and with passion. As Seth said, “It runs like a god would run”. In order to let go of your fears of risk and embrace the opportunity to innovate and make ‘art’ you need to ‘go full cheetah’”
Taken from here.
I saw this fantastically hilarious article at the Onion the other day:
” ‘If we can utilize Twitter and Facebook to integrate our brand with other established players, we stand to boost our profile in all the key demographics,‘ said the 33-year-old Brooks, who last night lay in bed staring at the ceiling, tears dripping down his face as he realized the thing he puts so much effort into is so vacuous and void of meaning that his younger self would be disgusted by his pursuit of an occupation that ultimately doesn’t need to exist.”
HA HA, wonderful. Does digital marketing need to exist?
American Philosopher Daniel Dennett once said that “the secret of happiness is to find something more important than you are and dedicate your life to it”.
Is there such a thing as a “happy” brand? I don’t mean that in this “teletubbie” sense of the word, but rather in the sense of showing integrity and a quiet sense of confidence and authenticity. If there is such a thing, those making up that brand must have found something more important than themselves to dedicate their life to. What fuels this self-forgetfulness on a grand scale? What are the implications for social media strategies? Is your brand miserable? Needs a shrink?
Characteristics that we find attractive in people also applies to brands.
Regarding my previous post where comedian Bill Hicks talks about insulting the intelligence of an audience by being inauthentic (referring to it being condescending : ), I found this “condescending corporate brand page” on Facebook as an example of some of the less awesome things companies do to their Facebook pages and in their digital communication strategies these days. What I find interesting about the obvious inauthenticity and insincerity some brands show, is that we not only find these qualities repellant in individuals, but also in groups of people that constitute “brands”. It’s almost like the psychological makeup of an entire group working for a brand (or at least runs it) would qualify as that of a single seriously disagreeable person.
I get vertigo just considering the implications for communication strategies. “Be yourself” is a good place to start I guess.