Branding, Leadership, Social Media

Marketing networks well led

We are moving from marketing campaigns well managed to marketing networks well led. The difference being that management, if not paying people money, is powerless at making them do things they don’t want to i.e. contribute, share and spread “the word”. Leadership however rallies people around causes and is all about volition, people working for passionately 24/7, no desk, sick-leave or vacation.

Advertisements
Standard

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s