The vacuum left behind by Steve Jobs is getting more and more painfully obvious every day, here even witnessed among Apple’s competitors. Have you ever seen anything that makes you cringe more than this presentation + video by Samsung? Talk about being “off brand”, if they ever had one. Zero consistency equals zero culture.

CONOETmark.001

[In digital branding] see the people of the world as your marketing department working for your brand, for free, but on one condition; that they will not do what you tell them, but only do what they feel like, when they feel like it.”

Branding, Social Media

I won’t do as you tell me.

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Care about something more important than your product.

Brands generally care either about people or their own bank-account, while a product just happen to be the means by which they exercise their care.”

Uncategorized

Care about something more important than your product.

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A continuous reinvention of how to best serve.

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A continuous reinvention of how to best serve.

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Wu Wei

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Wu Wei

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CONOETcrea.001

Life

The generation of Crows that believed themselves to be Eagles.

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Supernova.

Uncategorized

Supernova.

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Greatness is the greatest surrender.

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Greatness is the greatest surrender.

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CONOETtarget.001

Uncategorized

Where do you see yourself in five years?

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