Uncategorized

Branding.

You can know next to nothing about branding and still do it exceptionally well. Just like you can be an awesome person without knowing why. Actually, you probably do both these things better without being aware of it as a conscious effort. In that sense, it’s like psychotherapy, the need for it is a sign that something’s gone wrong and that you’re on your way back to your psychologically healthy self.

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Free education.

We don’t need free online education, being online is already free education.

Life, Technology

Free education.

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The vacuum left behind by Steve Jobs is getting more and more painfully obvious every day, here even witnessed among Apple’s competitors. Have you ever seen anything that makes you cringe more than this presentation + video by Samsung? Talk about being “off brand”, if they ever had one. Zero consistency equals zero culture.

CONOETmark.001

[In digital branding] see the people of the world as your marketing department working for your brand, for free, but on one condition; that they will not do what you tell them, but only do what they feel like, when they feel like it.”

Branding, Social Media

I won’t do as you tell me.

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Care about something more important than your product.

Brands generally care either about people or their own bank-account, while a product just happen to be the means by which they exercise their care.”

Uncategorized

Care about something more important than your product.

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