Advertising, Branding, Creativity, Life, Social Media, Technology

Planning is not dead. Man.

Some say that planning is dead because we can test and learn from concepts in advertising in a more agile way today than ever before. That might be true, however we can’t deny that planning narrows the list of concepts we have to test a hell of a lot.

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The psychology of happy brands.

American Philosopher Daniel Dennett once said that “the secret of happiness is to find something more important than you are and dedicate your life to it”.

Is there such a thing as a “happy” brand? I don’t mean that in this “teletubbie” sense of the word, but rather in the sense of showing integrity and a quiet sense of confidence and authenticity. If there is such a thing, those making up that brand must have found something more important than themselves to dedicate their life to. What fuels this self-forgetfulness on a grand scale? What are the implications for social media strategies? Is your brand miserable? Needs a shrink?

Characteristics that we find attractive in people also applies to brands.

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