Advertising, Aphorism, Creativity, Life

Help me find a product.

To fail in advertising is to assume that advertising helps products find audiences, when it actually helps audiences find products.

Advertising helps people find what they are looking for.

If you don’t know what people are looking for, you have to make it seem like they are looking for what you are advertising.



I guess the same could be said about any form of human organisation including corporations. People forget what they said, what they did, but never forget how they made them feel (in the most sincere and genuine way).