Aphorism, Art, Creativity, Leadership

How to spot a genius at work.

To spot a genius where you work just ask yourself who’s really a pain in the ass to work with. If you know someone, there’s a 99.99% chance it’s just a regular asshole and about a 0.01% chance it’s who you’re looking for.

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Advertising, Aphorism, Creativity, Life

Help me find a product.

To fail in advertising is to assume that advertising helps products find audiences, when it actually helps audiences find products.

Advertising helps people find what they are looking for.

If you don’t know what people are looking for, you have to make it seem like they are looking for what you are advertising.

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Aphorism (6)

Advertising, Branding, Creativity, Leadership, Life, Social Media, Technology

The new is already old.

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Life

The generation of Crows that believed themselves to be Eagles.

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Let me give you a story.

We’ve all heard someone say, ‘Man, it was so great (or so horrible/strange/funny)…I just can’t describe it!’ If you want to be a successful writer, you must be able to describe it, and in a way that will cause your reader to prickle with recognition.” Stephen King

Uncategorized

Let me give you a story.

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Market research is pathetic.

Uncategorized

Trust the force Luke.

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