To spot a genius where you work just ask yourself who’s really a pain in the ass to work with. If you know someone, there’s a 99.99% chance it’s just a regular asshole and about a 0.01% chance it’s who you’re looking for.
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Tag Archives: courage
Help me find a product.
To fail in advertising is to assume that advertising helps products find audiences, when it actually helps audiences find products.
Advertising helps people find what they are looking for.
If you don’t know what people are looking for, you have to make it seem like they are looking for what you are advertising.
“Great brands (as great artists) are those who dictate the future, not the ones trying to predict the future.”
Trendsetters have little or no worries.
“Great brands are peerless, they rebel. They say ‘I’m doing it this way, you do what you like”
