What you do.

Branding, Leadership

What you do.

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Branding, Leadership, Social Media

Marketing networks well led

We are moving from marketing campaigns well managed to marketing networks well led. The difference being that management, if not paying people money, is powerless at making them do things they don’t want to i.e. contribute, share and spread “the word”. Leadership however rallies people around causes and is all about volition, people working for passionately 24/7, no desk, sick-leave or vacation.

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CONOETmark.001

[In digital branding] see the people of the world as your marketing department working for your brand, for free, but on one condition; that they will not do what you tell them, but only do what they feel like, when they feel like it.”

Branding, Social Media

I won’t do as you tell me.

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Care about something more important than your product.

Brands generally care either about people or their own bank-account, while a product just happen to be the means by which they exercise their care.”

Uncategorized

Care about something more important than your product.

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A continuous reinvention of how to best serve.

Uncategorized

A continuous reinvention of how to best serve.

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CONOETbest.001

Life

Let’s just go ahead and monetize it all.

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Wu Wei

Uncategorized

Wu Wei

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CONOETmean.001

Uncategorized

Say it like you mean it.

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CONOETcrea.001

Life

The generation of Crows that believed themselves to be Eagles.

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