Life, Social Media, Technology

Why people are more likely to share insignificant things in Social Media.

People avoid sharing media which they haven’t consumed in full length as they have a harder time making sure there isn’t anything they disagrees with, let’s say at the end of a one hour presentation. Therefore, the more time-consuming a piece of information is, the less likely it is to be shared. Likewise, people avoid sharing really important things, as they are usually personal (See Worldview, Religion, Politics or tastes in Art, Literature and Music etc) and are naturally charged. Therefore, the more insignificant, bland and agreeable a piece of information is, the more likely it is to be shared. Which leads us to the conclusion that the shorter and more insignificant a piece of information is, the more likely it is to be shared in Social Media. And that’s probably exponentially related.

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[In digital branding] see the people of the world as your marketing department working for your brand, for free, but on one condition; that they will not do what you tell them, but only do what they feel like, when they feel like it.”

Branding, Social Media

I won’t do as you tell me.

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Shoot for gold.

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