Greatness is the greatest surrender.

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Greatness is the greatest surrender.

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Did you wash your brain today?

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Did you wash your brain today my son?

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I saw this fantastically hilarious article at the Onion the other day:

Man Who Cried Himself To Sleep Last Night Has Some Great Ideas For Growing Company’s Brand

” ‘If we can utilize Twitter and Facebook to integrate our brand with other established players, we stand to boost our profile in all the key demographics,said the 33-year-old Brooks, who last night lay in bed staring at the ceiling, tears dripping down his face as he realized the thing he puts so much effort into is so vacuous and void of meaning that his younger self would be disgusted by his pursuit of an occupation that ultimately doesn’t need to exist.”

HA HA, wonderful. Does digital marketing need to exist?

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A question of loyalty.

In this article from econsultancy:

“Just 15% of consumers believe it pays to be loyal to brands”

Since when is loyalty supposed to pay? And if it is, is that the kind of loyalty brands want? The whole idea about true loyalty is that it doesn’t pay right? Relating to the idea of “lovemarks” as defined by Kevin Roberts where consumers are “loyal beyond reason”, suggests that there’s both reasonable and unreasonable loyalty. I guess in the latter one thinks something is the right thing to do, while the former one merely feels it is. In this line of argument, can “loyalty beyond reason” be seen as supporting something you believe in, rather than for what is in it for yourself?

I guess what I want to get to in this post is that sometimes we are loyal because it is the right thing to do. That’s payment enough.

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