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I saw this fantastically hilarious article at the Onion the other day:

Man Who Cried Himself To Sleep Last Night Has Some Great Ideas For Growing Company’s Brand

” ‘If we can utilize Twitter and Facebook to integrate our brand with other established players, we stand to boost our profile in all the key demographics,said the 33-year-old Brooks, who last night lay in bed staring at the ceiling, tears dripping down his face as he realized the thing he puts so much effort into is so vacuous and void of meaning that his younger self would be disgusted by his pursuit of an occupation that ultimately doesn’t need to exist.”

HA HA, wonderful. Does digital marketing need to exist?

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The psychology of happy brands.

American Philosopher Daniel Dennett once said that “the secret of happiness is to find something more important than you are and dedicate your life to it”.

Is there such a thing as a “happy” brand? I don’t mean that in this “teletubbie” sense of the word, but rather in the sense of showing integrity and a quiet sense of confidence and authenticity. If there is such a thing, those making up that brand must have found something more important than themselves to dedicate their life to. What fuels this self-forgetfulness on a grand scale? What are the implications for social media strategies? Is your brand miserable? Needs a shrink?

Characteristics that we find attractive in people also applies to brands.

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