Want to get 1 million likes on your facebook-page compared to 400.000?
The secret, (just as i life) ask for people’s attention ONLY if you have something to give, not take. Be silent if you have nothing to say. Or how Appliances Online put it “If we don’t have good content we don’t bother our fans.” Compared to Cadbury‘s more traditional “please-listen-to-this-advertising” approach.
Guess who has the most fans? Read all about a “give”-strategy in social media here: