Life, Social Media, Technology

Why people are more likely to share insignificant things in Social Media.

People avoid sharing media which they haven’t consumed in full length as they have a harder time making sure there isn’t anything they disagrees with, let’s say at the end of a one hour presentation. Therefore, the more time-consuming a piece of information is, the less likely it is to be shared. Likewise, people avoid sharing really important things, as they are usually personal (See Worldview, Religion, Politics or tastes in Art, Literature and Music etc) and are naturally charged. Therefore, the more insignificant, bland and agreeable a piece of information is, the more likely it is to be shared. Which leads us to the conclusion that the shorter and more insignificant a piece of information is, the more likely it is to be shared in Social Media. And that’s probably exponentially related.

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Care about something more important than your product.

Brands generally care either about people or their own bank-account, while a product just happen to be the means by which they exercise their care.”

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Care about something more important than your product.

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Did you wash your brain today?

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Did you wash your brain today my son?

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