I saw this fantastically hilarious article at the Onion the other day:
” ‘If we can utilize Twitter and Facebook to integrate our brand with other established players, we stand to boost our profile in all the key demographics,‘ said the 33-year-old Brooks, who last night lay in bed staring at the ceiling, tears dripping down his face as he realized the thing he puts so much effort into is so vacuous and void of meaning that his younger self would be disgusted by his pursuit of an occupation that ultimately doesn’t need to exist.”
HA HA, wonderful. Does digital marketing need to exist?
Regarding my previous post where comedian Bill Hicks talks about insulting the intelligence of an audience by being inauthentic (referring to it being condescending : ), I found this “condescending corporate brand page” on Facebook as an example of some of the less awesome things companies do to their Facebook pages and in their digital communication strategies these days. What I find interesting about the obvious inauthenticity and insincerity some brands show, is that we not only find these qualities repellant in individuals, but also in groups of people that constitute “brands”. It’s almost like the psychological makeup of an entire group working for a brand (or at least runs it) would qualify as that of a single seriously disagreeable person.
I get vertigo just considering the implications for communication strategies. “Be yourself” is a good place to start I guess.