Advertising, Branding, Creativity, Life, Social Media, Technology

Planning is not dead. Man.

Some say that planning is dead because we can test and learn from concepts in advertising in a more agile way today than ever before. That might be true, however we can’t deny that planning narrows the list of concepts we have to test a hell of a lot.

Advertisements
Standard
Branding, Leadership, Social Media

Marketing networks well led

We are moving from marketing campaigns well managed to marketing networks well led. The difference being that management, if not paying people money, is powerless at making them do things they don’t want to i.e. contribute, share and spread “the word”. Leadership however rallies people around causes and is all about volition, people working for passionately 24/7, no desk, sick-leave or vacation.

Standard

CONOETcrea.001

Life

The generation of Crows that believed themselves to be Eagles.

Image