“We’ve all heard someone say, ‘Man, it was so great (or so horrible/strange/funny)…I just can’t describe it!’ If you want to be a successful writer, you must be able to describe it, and in a way that will cause your reader to prickle with recognition.” Stephen King
Want to get 1 million likes on your facebook-page compared to 400.000?
The secret, (just as i life) ask for people’s attention ONLY if you have something to give, not take. Be silent if you have nothing to say. Or how Appliances Online put it “If we don’t have good content we don’t bother our fans.” Compared to Cadbury‘s more traditional “please-listen-to-this-advertising” approach.
Guess who has the most fans? Read all about a “give”-strategy in social media here:
“Let me tell you what all viral videos have in common so that you can design your own“.
I love these things, however I’m skeptical when it comes to formulaic (produced in accordance with a mechanically followed rule) approaches to the creative process. They often make very much sense in hindsight, AFTER you’ve innovated, but are of little use to point the way forward, spur your imagination and make you get ideas. Maybe Einstein was right when he said “Innovation is not the product of logical thought, even though the final product is tied to a logical structure” 🙂