Branding, Leadership, Social Media

Marketing networks well led

We are moving from marketing campaigns well managed to marketing networks well led. The difference being that management, if not paying people money, is powerless at making them do things they don’t want to i.e. contribute, share and spread “the word”. Leadership however rallies people around causes and is all about volition, people working for passionately 24/7, no desk, sick-leave or vacation.

Standard

CONOET.0010

It’s flattering to be the conversation.

Uncategorized

It’s flattering to be the conversation.

Image
Uncategorized

Viral or not viral, that is the question.

Let me tell you what all viral videos have in common so that you can design your own“.

http://todmaffin.com/presentations/viral

I love these things, however I’m skeptical when it comes to formulaic (produced in accordance with a mechanically followed rule) approaches to the creative process. They often make very much sense in hindsight, AFTER you’ve innovated, but are of little use to point the way forward, spur your imagination and make you get ideas. Maybe Einstein was right when he said “Innovation is not the product of logical thought, even though the final product is tied to a logical structure” 🙂

Standard