Aphorism (10)

Advertising, Aphorism, Art, Creativity, Life

Envy and admiration 2

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Advertising, Aphorism, Creativity, Life

Help me find a product.

To fail in advertising is to assume that advertising helps products find audiences, when it actually helps audiences find products.

Advertising helps people find what they are looking for.

If you don’t know what people are looking for, you have to make it seem like they are looking for what you are advertising.

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Aphorism

Aphorism, Creativity, Leadership, Life

Since when was limiting beliefs such a crime?

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Aphorism (8)

Aphorism, Creativity, Leadership, Life

An inflated sense of self.

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