How to spot a genius at work.

To spot a genius where you work just ask yourself who’s really a pain in the ass to work with. If you know someone, there’s a 99.99% chance it’s just a regular asshole and about a 0.01% chance it’s who you’re looking for.

Help me find a product.

To fail in advertising is to assume that advertising helps products find audiences, when it actually helps audiences find products.

Advertising helps people find what they are looking for.

If you don’t know what people are looking for, you have to make it seem like they are looking for what you are advertising.

The new is already old.

It’s flattering to be the conversation.

It’s flattering to be the conversation.