Aphorism, Art, Creativity, Leadership

How to spot a genius at work.

To spot a genius where you work just ask yourself who’s really a pain in the ass to work with. If you know someone, there’s a 99.99% chance it’s just a regular asshole and about a 0.01% chance it’s who you’re looking for.

Advertising, Branding, Creativity, Life, Social Media, Technology

Planning is not dead. Man.

Some say that planning is dead because we can test and learn from concepts in advertising in a more agile way today than ever before. That might be true, however we can’t deny that planning narrows the list of concepts we have to test a hell of a lot.


Aphorism (10)

Advertising, Aphorism, Art, Creativity, Life

Envy and admiration 2

Advertising, Aphorism, Creativity, Life

Help me find a product.

To fail in advertising is to assume that advertising helps products find audiences, when it actually helps audiences find products.

Advertising helps people find what they are looking for.

If you don’t know what people are looking for, you have to make it seem like they are looking for what you are advertising.