Computers have no vision.

Computers are excellent at managing people distributed over a network but terribly inadequate at leading them.

Marketing networks well led

We are moving from marketing campaigns well managed to marketing networks well led. The difference being that management, if not paying people money, is powerless at making them do things they don’t want to i.e. contribute, share and spread “the word”. Leadership however rallies people around causes and is all about volition, people working for passionately 24/7, no desk, sick-leave or vacation.

Believe it.

Leadership is not just formulating a vision, it’s actually believing it.

Jobs was not only the leader and visionary for Apple, but also for Samsung.

The vacuum left behind by Steve Jobs is getting more and more painfully obvious every day, here even witnessed among Apple’s competitors. Have you ever seen anything that makes you cringe more than this presentation + video by Samsung? Talk about being “off brand”, if they ever had one. Zero consistency equals zero culture.

I won’t do as you tell me.

“[In digital branding] see the people of the world as your marketing department working for your brand, for free, but on one condition; that they will not do what you tell them, but only do what they feel like, when they feel like it.”

Care about something more important than your product.

“Brands generally care either about people or their own bank-account, while a product just happen to be the means by which they exercise their care.”

A continuous reinvention of how to best serve.

What Most Schools Don’t Teach.

http://www.code.org/

http://www.slate.com/articles/technology/future_tense/2013/08/everybody_does_not_need_to_learn_to_code.html

http://www.codecademy.com/blog/71-how-kids-can-learn-to-code

http://lifehacker.com/how-and-why-to-teach-your-kids-to-code-510588878

http://www.tynker.com/blog/articles/stem-education/four-reasons-why-kids-should-learn-programming/

http://www.whiteboardmag.com/why-our-kids-need-to-learn-code-hint-its-not-to-churn-out-more-icters/

http://software.intel.com/en-us/blogs/2013/04/18/future-developers-why-kids-should-learn-the-basics-of-code

http://www.theguardian.com/education/2012/mar/31/why-kids-should-be-taught-code

Do as I tell you.

Some foods taste better the day before you make ’em.